Tuesday, 28 April 2009

Bringing The Work That Reconnects into Business

The ecological and social crises facing us are inflamed by an economic system dependent on accelerating growth. We currently measure economic performance in terms of ever-increasing business profits - in other words by how fast materials can be extracted from Earth and turned into consumer products.

So why should we bother trying to engage with business?
It is, however, important to remember that all businesses are made up of people, some of whom are just like you and me. The Great Turning will not be a rapid process but will be an evolution over time, sometimes fast, other times slower, so wouldn’t it be better to have these businesses and the people within them aware of the actions they can take now on behalf of the Earth, aware of their ability to respond?

Rather than seeing all business as bad and that you shouldn’t engage with business at all, the way to influence business is to influence the people within it. We need to stop thinking of business as office blocks, logos and faceless entities, and start thinking of business as collections of people, facing the same issues that we all face.

How to start?
By pooling our resources and supporting each other we can start to learn what each of us is currently doing, how we might replicate this in our areas, and where to get the necessary support that we might need. I’ve set up a Google group which you can join from here WTRintobusiness. Let’s see where this takes us!

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2 comments:

  1. This is uncanny, I had the same idea last year at a Stillness in Action Retreat (meditation and the Work that Reconnects). To see some of the very thoughts i had written in your blog is very affirming and exciting! I've joined your google group and hope to see more activity in the coming months.
    Thank you for naming this possibility!

    Tathra
    Melbourne Australia

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  2. Hi Tathra

    Great minds!..etc. Let's see where this takes us. Hopefully we'll get a few ideas and ways forward that we can all use.

    Kind wishes
    Cindy

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